Details
Posted: 03-Dec-25
Location: Wilmington, Delaware
Categories:
Operations
The Social Media Program Manager supports the strategic communication and brand visibility of the Physician-in-Chief (PIC) and Chief Scientific Officer (CSO) of Nemours Children's Health by managing, developing, and executing a professional and timely social media strategy. This position ensures consistent, high-quality representation of enterprise priorities, including specialty services, research excellence, U.S. News & World Report (USNWR) reputation-building, conference engagement, and physician leadership visibility across platforms. The manager will collaborate closely with Marketing, Communications, departmental leaders, and the Office of the President/CEO to amplify Nemours' mission of creating the healthiest generations of children.
Essential Functions:
- Develop and implement a comprehensive social media strategy for the PIC and CSO that aligns with Nemours' enterprise goals and elevates visibility across key specialties, research initiatives, and national platforms.
- Create and manage a dynamic content calendar showcasing leadership thought pieces, national conference participation, research highlights, and clinical innovations.
- Collaborate with Marketing and Communications and with the Office of the President/CEO to ensure consistent messaging, adherence to brand standards, and appropriate content review and approval workflows.
- Lead digital storytelling efforts to highlight Nemours' clinical and research strengths, particularly within the 10-10-10 specialty growth strategy and USNWR reputation-building campaigns.
- Monitor and analyze social media engagement and metrics, providing monthly performance reports and data-driven recommendations to optimize impact and reach.
- Coordinate live social media coverage for key events, conferences, and leadership engagements, ensuring timely, accurate, and professional representation.
- Develop content partnerships with specialty leaders, faculty, and enterprise programs to promote cross-platform synergy and highlight physician and research excellence.
- Stay informed on social media trends and emerging tools to enhance professional visibility and digital engagement for physician leaders.
- Ensure compliance with Nemours' privacy, communication, and branding policies across all platforms.
- Support crisis communication needs related to PIC/CSO social channels as directed by leadership and Communications
Additional Requirements:
Bachelor's degree is required
Minimum of 3 years of social media or marketing required.
Experience working for Senior Management/Executives highly preferred.
